Use cross-cultural expressions

Minimize your use of idioms

The possibilities for your travels are endless.
To get to the point, it’s your decision now.
It might look like a good deal, but that’s only because it’s stolen.
The sky’s the limit for your travels.
To cut to the chase, the ball’s in your court now.
It might look like a real bargain, but that’s only because it fell off the back of a lorry.

Avoid slang

We’ll answer you very soon.
You only get one life, so get out of your neighborhood and explore the world.
We’re gonna answer you real soon.
YOLO, so get outta your bitz and explore the world.

Be inclusive

Use gender-neutral language

After users log in, they see a welcome screen.
Everyone, come and join the fun!
flight attendant
After the user logs in, he sees a welcome screen
Guys, come and join the fun!

Focus on people, not characteristics

People with disabilities
People without disabilities
A Deaf person
The disabled
Normal people
A person with deafness

Write accessibly

  • Include various fallbacks for your content.
  • Use emojis/images/and so on to make your textual content more interesting, but don’t replace words.