It should be clear from the link text exactly what happens when the user interacts with it.
The text can be actionable, such as “Read all reviews”,
or descriptive of what’s described at the link,
such as ”Kiwi.com Guarantee“.
The link stands out from the surrounding text.
Its text is also used separately by screen readers
to make the link accessible to everyone.
So it’s best if the link text makes sense out of context—just by looking at the text itself.
Avoid text like “here” or many repetitions of “learn more”.
Try to include nouns or specific details in the link itself.
Some examples of what to have and not have as the text within the link:
Text links are designed to go together with surrounding text.
They inherit their basic characteristics from the parent so that they fit in.
They’re also clearly aligned with other text to present a coherent whole.
Text links look much like surrounding text.
If something unexpected happens on interaction,
let users know.
For example, use a new-window icon together with a clear label for screen readers
to let users know a link opens in a new window/tab.