Brand guidelines

Basic brand guidelines and assets to help with your designs.

This is the preferred application on a light background.

Kiwi.com logo

Download the full basic logo as .png

Download the full basic logo as .pdf

Download the full basic logo as .svg

Download the full basic logo as .eps

Logo symbol

Kiwi.com logo symbol

Download the logo symbol as .png

Download the logo symbol as .pdf

Download the logo symbol as .svg

Download the logo symbol as .eps

Inverted Kiwi.com logo

Download the inverted logo as .png

Download the inverted logo as .pdf

Download the inverted logo as .svg

Download the inverted logo as .eps

Inverted logo symbol

Inverted Kiwi.com logo symbol

Download the inverted logo symbol as .png

Download the inverted logo symbol as .pdf

Download the inverted logo symbol as .svg

Download the inverted logo symbol as .eps

Logo spacing

The logo is designed to be simple and graphically clean. So please, let it breathe.

The logo in the center surrounded on all sides by spacing with an outline of the 'O' from the logo.

The minimum required empty space around the Kiwi.com logo is equal to the O in the logo.

Logo size

Logos used online should be at least 24 pixels high.

The minimum size for the offline use of the Kiwi.com logo is 18 × 9 mm.

The logo must be at least 18 mm wide and 9 mm high.

Favicons

Download the Kiwi.com favicons

Brand color

These are the basic palette colors. See more about using color including the entire Orbit palette, guidelines on color use, and how the Orbit design tokens enable synchronization of any color changes.

Product color

Product Normal
#00A991
rgba(0, 169, 145, 1)
paletteProductNormal
Product Dark
#007F6D
rgba(0, 127, 109, 1)
paletteProductDark

Cloud

Cloud Normal
#EFF2F5
rgba(239, 242, 245, 1)
paletteCloudNormal
Cloud Dark
#E8EDF1
rgba(232, 237, 241, 1)
paletteCloudDark

Ink

Ink Light
#4F5E71
rgba(79, 94, 113, 1)
paletteInkLight
Ink Normal
#252A31
rgba(37, 42, 49, 1)
paletteInkNormal

Green

Green Normal
#28A138
rgba(40, 161, 56, 1)
paletteGreenNormal

Red

Red Normal
#D21C1C
rgba(210, 28, 28, 1)
paletteRedNormal

Orange

Orange Normal
#E98305
rgba(233, 131, 5, 1)
paletteOrangeNormal

Blue

Blue Normal
#0172CB
rgba(1, 114, 203, 1)
paletteBlueNormal

Offline usage

Do you need a color for a marketing booth? Or stickers?

The best way to ensure alignment with the Kiwi.com brand color in print assets is to use Pantone or CMYK.

Color typeValue
Pantone colorPantone 3275
RAL colorRAL 170 60 40 (Persian green)
CMYK colorCMYK(93,0,57,0)

Remember to maintain at least the minimum logo size.

Typography

See our basic guidelines for typography.