At Kiwi.com, we speak with one voice. That voice is a blend of our core principles.
When producing technical content, usually the most important principle will be that we are straightforward. It is important for our technical writing to be clear and understandable.
This means there can be specific times when some emotion and personality makes sense in technical writing. For example, when describing the purpose of a service, you want to make people feel how useful it can be.
There are also times when some humor can help people process the technical content. For example, everything in our FinTech tribe relates back to ducks. This is a specific kind of humor that makes that tribe run.
Be careful when introducing humor. Most humor is based around a specific culture and might not make sense to people outside of it. Make sure your writing meets the core principle of being inclusive.