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Brand

Basic brand guidelines and assets to help with your designs.

Logo

Basic logo

This is the preferred application on a light background.

Download the full basic logo as .png Download the full basic logo as .pdf Download the full basic logo as .svg Download the full basic logo as .eps
Download the basic logo symbol as .png Download the basic logo symbol as .pdf Download the basic logo symbol as .svg Download the basic logo symbol as .eps

Reversed logo

This is the preferred application on a dark background.

Download the reversed logo as .png Download the reversed logo as .pdf Download the reversed logo as .svg Download the reversed logo as .eps
Download the reversed logo symbol as .png Download the reversed logo symbol as .pdf Download the reversed logo symbol as .svg Download logo symbol as .eps

Logo spacing

The logo is designed to be simple and graphically clean. So please, let it breathe.

The minimum required empty space around the Kiwi.com logo is equal to the O in the logo.

Logo size

The minimum size for the offline use of the Kiwi.com logo is 18 × 9 mm.

The logo must be at least 18 mm wide and 9 mm high.

Favicons

Download the Kiwi.com favicons

Brand color

These are the basic palette colors. See more about using color including the entire Orbit palette, guidelines on color use, and how the Orbit design tokens enable synchronization of any color changes.

Product color

Product color Normal
paletteProductNormal
#00A991
rgb(0, 169, 145)
Product color Dark
paletteProductDark
#007F6D
rgb(0, 127, 109)

Cloud

Cloud Normal
paletteCloudNormal
#EFF2F5
rgb(239, 242, 245)
Cloud Dark
paletteCloudDark
#E8EDF1
rgb(232, 237, 241)

Ink

Ink Light
paletteInkLight
#5F738C
rgb(95, 115, 140)
Ink Normal
paletteInkNormal
#252A31
rgb(37, 42, 49)

Green

Green
paletteGreenNormal
#28A138
rgb(40, 161, 56)

Red

Red
paletteRedNormal
#D21C1C
rgb(210, 28, 28)

Orange

Orange
paletteOrangeNormal
#F9971E
rgb(249, 151, 30)

Blue

Blue
paletteBlueNormal
#0172CB
rgb(1, 114, 203)

Offline usage

Do you need a color for a marketing booth? Or stickers?

The best way to ensure alignment with the Kiwi.com brand color in print assets is to use Pantone or CMYK.

Pantone ColorPANTONE 3275
RAL ColorRAL 170 60 40 (Persian green)
CMYK ColorCMYK(93,0,57,0)

Remember to maintain at least the minimum logo size.

Typography

See our basic guidelines for typography.